Corporate Responsibility and Marketing Strategies

Assignment 1: Corporate Responsibility and Marketing Strategies
Due Week 3 and worth 240 points
Use the Internet to research the Apple Corporation, its current position and reputation regarding ethical and social responsibility, and the strategies that it currently employs to market its products.
Write a six to eight (6-8) page paper in which you:
1.Examine Apple’s current position on the company’s ethical and social responsibilities, and determine whether or not the company has met these responsibilities. Provide two (2) examples that support your position.
2.Determine the impact that the publication of ethics and social responsibilities violations made by Apple’s suppliers has had on Apple’s reputation. Support your response with examples of the impact in question.
3.Suggest two (2) methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward. Justify your response.
4.Determine whether or not you believe that Apple’s customers would be willing to pay more for its products if Apple had to increase selling prices in order to provide better wages and benefits for suppliers’ workers. Provide a rationale for your position.
5.Analyze Apple’s current overall marketing strategy. Recommend two (2) actions that Apple can take in order to improve its competitive advantage in the global marketplace. Support your response with examples of instances where your recommendations yielded the desired results.
6.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.
Your assignment must follow these formatting requirements:
•Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
•Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.
The specific course learning outcomes associated with this assignment are:
•Examine the private enterprise systems, drivers of change on the system, ethical and social responsibilities of business, and the requirements for success in today’s business environment.
•Analyze the factors that drive supply and demand, different types of market structures in a free enterprise system, and factors of stability in a nation’s economy.
•Use technology and information resources to research issues in contemporary business.
•Write clearly and concisely about contemporary business using proper writing mechanics.
Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric found here

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Landlord law

Demonstrate the ability to retrieve documents through advanced searches, refine search strategies, and explain the strategies you used to refine your search.
Define, compare, and contrast legal terminology; identify, compare, and contrast statutes of two states; and explain the purpose behind and the importance of the identified statutes.
Compose your written work using correct grammar, spelling, and punctuation.
Demonstrate clear organization and structure of your paper that is easy to follow.
Use language that is rich, precise, and vivid.
Part I:
For the Midterm paper you need to engage in independent research using your text, the LexisNexis library, and internet resources to answer the following:
What is the difference between real property and tangible personal property?
Differentiate between an ownership and a possessory interest in real estate.
Describe and give examples of the following:
tenancy for a term of years
fixed term lease
What are the Major Features of a Fixed Term Tenancy/Tenancy for Years?
What Happens When the Fixed Term Tenancy/Tenancy for Years Expires?
What is a periodic tenancy?
What is a tenancy at will?
Compare and contrast joint tenancy and tenancy in common.
Part II:
Write a minimum of two (2) pages comparing and contrasting the tenant rights and duties of two states; one state should be your home state and the other is a state of your choosing.
Identify which state is your home state and answer the following questions:
Which state provides greater tenant rights and protections?
In what areas of the law are the tenants provided greater rights and protections?
Which state requires greater duties of the tenant?
In what areas of the law are greater duties required of thetenant?

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Performance Management Questions

Performance Management Questions


1.     How does Financial Reporting Contribute to Performance management?
2.     How does Customers Reporting contribute to Performance management?
3.     Give Examples of KPI ( Key Per Indicators ) at this Level ?
4.     Impacts of Performance Management System?
5.     How Does Performance Management System affect the Individual Workers?
6.     Hoe does Performance Management System affect the Team?
7.     How does Performance Management System affect the Organization?
8.     Describe Job Analysis? Why is Job Analysis important?

9.     What are the principle elements of Job Analysis?

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Discussion Question Part I

Select ONE of the scenarios below and explain the best solution.  Include comments related to ethical issues that may arise.
Scenario 1
Claire Tomkins worked as a project manager for Hospital Corporation for 15 years, during which time she received a promotion, raises and commendations.  Claire’s performance reviews were above average and her personnel file did not contain any disciplinary actions.  Early in 2013, Claire was terminated based on her membership in a women’s club that supported a political party in opposition to the beliefs of Hospital Corporation’s management.    On her unemployment documentation, the reason for termination stated inappropriate use of the company’s email system.   Claire filed suit claiming the real reason for her termination was her lawful conduct outside working hours.  Which party will prevail and why?  Remember to include any ethical issues along with support for your answer.
Scenario 2
Barney is a member of the Broom Religion whose practice forbids using a  broom for any other reason than worship. Two times a week, Barney attends religious services where a golden broom was erected on the altar. Each member would cite the religious rite as they bowed down to the broom. Recently, Barney’s workplace, Happy Harry’s Restaurant, began to require employees to go outside and sweep the parking lot.  Employees could choose between sweeping the floors inside the building or the parking lot.  Corporate headquarters wanted the parking lot to be free of litter for aesthetic purposes. Barney’s manager told Barney that he would have to sweep the parking lot each Thursday. Barney refused. He contended that the restaurant had an obligation to make a reasonable accommodation for his religious beliefs and not demand that he sweep the parking lot. Is Barney correct? Discuss why or why not.
Scenario 3
Mikel hired Dawson Remodeling to remodel her kitchen and bathroom for $15,000.  Dawson was required to remodel the rooms in accordance with certain plans and complete the work by June 1.  Dawson had the exclusive right to control the manner and method for performing the work, including the right to select other workers and tools used.  One day, a Dawson employee was unloading a bathtub for installation in Mikel’s bathroom when he swung it around and hit Ralphael, a neighbor who was walking his dog.   The tub hit Ralphael in the head, causing him to trip and hit his head again on the ground.    Ralphael’s dog bit Dawson’s employee.
Explain the relationship between Mikel and Dawson.
Is Mikel liable for Ralphael’s injury?
Is Dawson liable for Ralphael’s injury?
Discussion Question Part II
Select two of the five topics from the list. In two to three paragraphs, provide information related to whether the topics apply to your new company (created in Week 1) and how your company will handle issues related to the topics.
Employment discrimination
Guns on company property
Independent contractors
Union organization
Privacy – email and Internet monitoring

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Grandparent Interview

Interview your grandmother and write an essay with 5 paragraphs content 3 changes



Grandparent Interview:
Reminder:
This assignment should use the 5 paragraph essay format. Please remember that you should be writing in full sentences and should provide your answers with explanations in paragraph format.(paragraphs are no shorter than 5 sentences).
If your grandparent deviates from answering the question or goes off on a tangent, it is your duty as the interviewer to help them get back on track and answer the actual question.
***Changes in their family of origin WHEN THEY WERE CHILDREN-GROWING UP WITH THEIR OWN PARENTS.(not when they were raising their kids)

Also remember to proof-read for spelling, punctuation or grammatical errors which can be the cause of point deductions.
1 paragraph: Who are you interview? How does they relate to you? When was they grew up and what are 3 changes in their life?(Must be old generation)
2, 3, 4 paragraph: each paragraph will content explanation about each change in their life.
5th paragraph: your opinion about those changes.
* No  quote require*

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The British Airways Swipe Card Debacle

Read the case study: The British Airways Swipe Card Debacle from the end of chapter 8 in your text. Review the swipe card story, drawing on each of the following change perspectives discussed in chapters 7 and 8: organizational development, sense-making, change management, contingency, and processual. Answer the following questions in a three page APA style paper; include outside sources to support your answers. a. From each change perspective, what are the key issues to understanding the wildcat strike? b. Assume that you have been retained as a change consultant by BA management to advise them on how to avoid such a situation in the future. What lessons emerge from each perspective and what recommendations would you draw from each in constructing your advice to BA management? If appropriate, role-play the presentation of this advice to senior management of BA. c. Is there one change perspective, or a combination of change perspectives, that provides the best way of understanding the swipe card issue? Why? d. What broad conclusions emerge from this analysis?
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.

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Mgmt 520

PART A

Paul and Thomas Franklin, brothers, are college students and web designers. While at the University of Megalopolis, a private, for-profit college in the “Quad State” area, they started an online chat service called FaceLinked. Paul attended and resided at the college’s campus in the State of Quadrahenria. Thomas, who was on probation during college for a low level felony drug conviction, could not be a resident student and took classes at the campus in the Commonwealth of New Guernsey campus. The chat service began by putting information from the school’s student directory online, and offering blog, chat, and message board features. FaceLinked was such a hit that within a year, the school advised the brothers that they had to remove FaceLinked from the university’s server as it was utilizing too many resources. This was not a problem as the Franklins found advertisers, so they were able to move FaceLinked to a private server without charging user fees. In fact, FaceLinked was earning so much revenue that the Franklin brothers were able to pay themselves and the six friends who helped them start and operate it salaries. The Franklin brothers are graduating from the University of Megalopolis and will be attending separate graduate programs. Paul will attend Quadrahenria State University, and Thomas the College of New Guernsey. As FaceLinked is so successful, the brothers not only plan to expand it to the two new colleges that they are attending, but to as many other colleges within the four states comprising the “Quad State” area as possible. They even have hopes of “going national.” As part of their plan to expand to other campuses, they expect to recruit a student from each of the new schools “to get them in.” They wish to formalize FaceLinked by organizing it as a proper business. The brothers would like to maintain a majority interest in the business, give about 20 percent to the six friends from their undergraduate days who helped them run the service, and use the remaining interest in the business to attract other investors and use employee incentives.

They seek your advice on (a) the form of business they should use, (b) who might have a claim on the business, and (c) how they might protect themselves from claims regarding a computerized internet platform?



PART B

FaceLinked has been a phenomenal success for over ten years. They are now a worldwide social networking phenomenon. Over the years and the various incarnations of the business enterprise, they are now a corporation with just under 100 shareholders. In anticipation of a public offering, they have just completed a private stock offering and allowed several of the initial equity owners to exercise stock options. The Franklin brothers each exercised options to purchase 10,000 shares for $5 a share. Also in anticipation of the public offering, pursuant to the early intervention drug plea he made while in college, Thomas Franklin had his conviction expunged. In addition, FaceLinked sold $10 million in two year advertising contracts, which would allow the clients to back out for a 90 percent refund. These unusual contracts increased their current revenue by 15%. As FaceLinked is such a phenomenon, the hype regarding the public offering has been enormous. Even college students are attempting to buy the stock. Days before the public offering, the following occurred: (a) a broker at their underwriter, Silversmith & Baggs, showed a pension fund director a draft version of the prospectus; (b) Paul sold 1000 shares of the stock that he purchased through the stock option plan for $45 a share, telling the private investor that the issue price for the public offering would be at least $60 a share; and (c) several of the people who bought stock in the private offering sold it at a nice profit. The initial public stock offering had many problems. The NASDAQ computer system, which was implemented pursuant to a recent regulation change by the Securities And Exchange Commission (SEC), could not keep up with the demand. The system could not accurately report the price, and many day traders, including Big Profit Hedge Fund, lost money. Big Profit had formally filed its opposition to the SEC’s regulation when it was proposed. After the public offering was completed, FaceLinked stock stabilized at $40 a share, well below the initial offering price of $70 a share. In light of the fiasco of the public offering and the bad press that it generated, users began to drop FaceLinked in favor of a new, upstart rival service offered by TronCom. Fearful that the new advertisers would back out of their contracts, the Franklin brothers sold a great deal of their stock.

What issues does FaceLinked, its officers, and stockholders face under (a) state securities law, (b) the Securities Act of 1933, and (c) the Securities and Exchange Act of 1934? (Points : 60)

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